Friday, November 21, 2014

Influenster: Flex Your Social Media Influence

So, my lovely readers, you may have noticed that I post a lot of product reviews in which I have received the featured items from a site called Influenster, which is a website that allows you to use your social media presence to voice your opinion on products and services. I began using Influenster in 2012 and I absolutely love the site. Not only do you have the opportunity to qualify for boxes chock-full of great products to test and review, but there are other wonderful things on the site as well.

They have recently redesigned their site, and created a mobile app, so it's a little different than when I started using it. Now, there is a section called "The Hub" where featured articles on all different types of subjects are displayed. My favorite feature on The Hub is the word of the day (today's is "tenebrous"!) Influenster also has a great little section called VoxPerks, which are special offers and discounts offered to it's members. On your profile, you can see your Impact Score and Reach Diagram (both determined by how many friends/followers you have across all of your social media accounts.) You will also find a section called "Snaps" where survey questions help earn you points towards badges (and badges help qualify you for Vox Boxes!) 

There are three different types of badges; Expert badges, Lifestyle badges, and Campaign badges. Expert badges are for things like beauty, fashion, tech, travel, wine, etc. Lifestyle badges are for things like Bride-to-be, Mothers, College students, etc. For both of these, you earn points to the badges by leaving product reviews, answering questions, and sharing product pages on your social media accounts. The higher your scores in your badges, he more likely you are to be chosen for Vox Boxes and Virtual Vox Boxes. Campaign badges are earned when you receive a Vox Box or Virtual Vox Box and complete all of the tasks for the badges (usually sharing pictures of the product on social media, following brand accounts on Twitter, leaving product reviews on Amazon, etc.) The better your score in your campaign badges, the more likely you are to win special free prizes from the respective brands.

I have received 6 physical Vox Boxes and 6 Virtual Vox Boxes in my time, ranging from Language-learning videos to beauty products to snack foods and more; and I have been very pleased with all of the services and products offered. I have even won a handful of prizes from my campaign badges!
I think one of the greatest things about Influenster is the Reviews section. The reviews are all very in-depth, and there's the option to ask/answer specific questions consumer-to-consumer with no industry jargon involved. And now that they have an app, everything is so easy. On-the-go, you can scan a product in the store with their bar code scanner to pull up reviews on Influenster to help you make decisions. This is on top of allowing you to access all of your regular Influenster information from your phone. Pretty great, right?

All-in-all, I highly recommend using Influenster. On top of being an excellent source of honest and accurate product reviews, you have the chance to receive free products to test and to voice your opinion of these products! Can it get any better? The Vox Box programs are smart (and free!) advertising on the part of the companies involved (hopefully even more brands will start getting involved!) because I mean, really; if you see someone raving about a product on social media, you're going to wanna try it too, right? Especially if it's someone you know or a blogger you look up to. As a member of the Influenster nation, you get first dibs on trying!! So go check it out, everyone! It's totally worth it!!!


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